Affordable homes plan for north Norfolk wins award

Broadland Housing Association’s affordable housing strategy in north Norfolk has won a coveted Planning Excellence Award from the RTPI (Royal Town Planning Institute).

Broadland’s North Norfolk District Wide Affordable Housing Strategy was the regional winner in the RTPI’s virtual awards ceremony in November.

The award recognises the ingenuity of Broadland’s strategy, which identified an opportunity from changes to national policy. Five mixed tenure schemes – in Binham, Trunch, Erpingham, Edgefield and Great Ryburgh – are linked by one Section 106 Agreement. The sale of market homes subsidises the delivery of affordable housing. 

Meeting an acute housing need

Broadland’s award-winning strategy is helping to meet the acute shortage of affordable housing in north Norfolk. Working closely with partners at North Norfolk District Council and local parish councils, Broadland is creating vibrant, sustainable rural communities.

Andrew Savage, Broadland’s Executive Development Director, said:

“As a local housing association, we are incredibly proud to have won this award from the RTPI. Through our strategy, people with family or employment connections in north Norfolk have been able rent or buy high quality, well designed, affordable homes in places which otherwise they would have been priced out of. We are deeply grateful for our partnership work with North Norfolk District Council without whose enthusiasm and diligence we would not have been to proceed. ”

Greg Hayman, North Norfolk District Council’s Portfolio Holder for Housing and Benefits said:

“I congratulate the team at Broadland Housing on their award for this well deserved scheme and would like to also thank the team here at NNDC whose collaborative approach helped shape the outcome. It is vital that affordable housing should be of a quality that make the residents and community feel proud. It’s also vital that villages continue to thrive with sustainable populations.”

Mixed, inclusive rural communities

Broadland and its architect partners Ingleton Wood created a range of house designs designed to complement the local rural landscape. The homes have been traditionally constructed by local builders, supporting a longer life cycle, and use authentic local building materials, such as flint. 

The quality of the scheme planning has helped to instil a strong sense of pride and community from the outset. It has also encouraged mixed, inclusive communities. There is no visible difference between the social rent and open market homes, reducing the stigma often associated with affordable housing.

For more information on Broadland’s approach to planning and design, see